Bellroy

For Bellroy HQ, we set out to transform a heritage warehouse in Fitzroy into a workplace that reflects both the industrial character of the original building and the brand’s contemporary, values driven identity. We began by peeling back layers to reveal brickwork, steel trusses and original timber elements, allowing the building’s history to shape the atmosphere while introducing a clear, modern workplace language.

Our planning centred on creating a series of micro zones that support different modes of working. The large, loft like volume is divided into intuitive areas for collaboration, social connection, focused work and quieter retreat. Within this, we introduced a series of private rooms designed specifically for online meetings or moments of deep concentration. These spaces provide acoustic separation and choice, ensuring people can shift seamlessly between open and enclosed environments.

Materiality and transparency inform the journey: exposed services painted black, steel ductwork left visible, large glazing and glass-lined meeting rooms provide daylight and visual connection. The outcome is a workspace that feels authentic and purposeful, one that is industrial and raw yet crafted and warm, aligned with Bellroy’s industrial designidentity and our ambition to design workplaces that support productivity, culture and wellbeing.

Modern open-plan office with employees working at desks, a corridor, exposed brick walls, large windows, and a glass-walled meeting room.
Open-plan office space with desks, computer monitors, chairs, and green plants, brick walls, and large windows.
A modern office space with a central seating area featuring a brown chair, potted plants, and a round orange rug enclosed by wooden slats, with work desks and chairs in the background.
Modern office space with brick walls, large windows, and plants. There are people working at desks and a woman working on a laptop in a booth.
Modern office space with open work area, meeting room, and collaborative areas. Visible ceiling with exposed ductwork, large brick wall window letting in natural light, and a sign indicating the engine room.
A row of four small private work booths with white doors and glass walls, each numbered from 1 to 4. Inside, there are desks and chairs, with a brick wall background. The area has modern wall-mounted lights and an industrial-style ceiling.
Office conference room with frosted glass walls, black frame structure, and a logo with a tent symbol labeled "Campfire" on the glass. A person is walking past the room.
Interior of a modern, industrial-style community space with a wood-burning stove, green cabinets, a long countertop with bar stools, tables and chairs, large windows, and a display shelf with bags.